PR in a web 2.0 era
Certain federal agencies that will remain nameless haven’t had the best luck in the press over the last couple years due to the unfortunate conception that their science is controlled by politics. In my mind, this is partly due to applying traditional PR models to a little understood web 2.0 society.
Sadly, I’m pretty sure this presentation went over like a lead balloon, but what better way to illustrate the point than sharing the slides with the rest of the world?
