The age of an avatar vs. the likelyhood of their spending money
Playing around with Second Life analytics, I came across an interesting trend that may or may not hold water after the blog treatment. Below is a graph of the birth date of an avatar vs one of three account types. These account types are no payment information on file, payment information on file but not used, and finally used payment information on file. Unless I’m mistaken, this graph suggests that after a year and a half you are almost guaranteed to spend money in Second Life.
During some initial discussion, the point was made that until June of 2006 providing a credit card was mandatory to sign up for a Second Life account. However, it seems this would only force older avatars into the second column rather than the more exciting third.
If valid, this graph has interesting applications when it comes to marketing and support. If you still show up after reaching the ripe old age of a year and a half in Second Life, you are an avatar where businesses should focus their attention. After all, nearly everyone in your age range is spending money in Second Life. Also, if you have a problem report for Linden Lab, perhaps they should give you more attention being a near-guaranteed paying customer.
Finally, taken to an extreme could this be a form of avatar age discrimination?
Figure 1: Avatar Age vs Account Type
Interesting breakdown! Now, of all the accounts less than a year and 1/2 old, which percent are paying members? I’m visually guesstimating 40-45% from your graph’s blue squares in each column.
Paradox
September 27th, 2007 at 7:31 am