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PR in a web 2.0 era

Certain federal agencies that will remain nameless haven’t had the best luck in the press over the last couple years due to the unfortunate conception that their science is controlled by politics. In my mind, this is partly due to applying traditional PR models to a little understood web 2.0 society.
Sadly, I’m pretty sure […]

On proof of identity in virtual worlds

Hypothetical Situation: You visit PayPal’s virtual office and visit with a friendly bank teller who helps you with the day’s financial issue. You are at ease, you’ve talked with this particular avatar many times before and feel safe in the farmilliar and comfortable virtual surroundings. After verifying your identity she fixes your problem […]

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